Do video listings actually help sell a property faster, or are they just a nice marketing extra? Based on the data - video listings usually outperform photo-only listings on inquiries, engagement, time on market, final sale price, and seller trust.

The key statistics

According to major real estate studies and portal data:

Why video listings get more inquiries

Video gives buyers a better feel for the property before they enquire. Photos show rooms. Video shows flow, light, space, and atmosphere.That matters because buyers who watch a listing video spend 5-8x longer on the listing page and are 2x more likely to schedule a showing compared with buyers who only view photos. More engagement usually means more enquiries, more showings, and more buyer competition.

Why sellers prefer agents who use video

The NAR 2024 Profile of Home Buyers and Sellers found that 73% of homeowners prefer agents who use video marketing. That is not just a buyer-side benefit. It helps agents win listings. Professional photos are now expected. Video is becoming the next standard. Sellers want to know their property will look better online than competing homes. Agents who use video consistently also build a stronger portfolio. Every video becomes proof that they market listings properly.

Do video listings sell faster?

Yes. Zillow data found that listings with video can sell up to 32% faster than comparable listings without video. The first 72 hours of a listing matter most. Video helps generate more attention during that launch window. There are three main reasons:

1. Buyers understand the property faster.

2. Video creates a stronger emotional connection.

3. Video performs better across portals, social media, and property websites.

Do video listings sell for more?

Realtor.com analysis found that homes marketed with video sold for an average of 6% above asking price. Video does not magically increase a property’s value. It increases attention. More attention can create more buyer competition. More buyer competition can lead to stronger offers. On a $1,000,000 home, a 6% premium is $60,000.

Why most agents still do not use video

Only around 26% of agents use video marketing consistently. The reason is simple: traditional video production is expensive and slow. A professional listing video can cost $500 to $2,000 per property. It can take up to 7-10 business days to shoot, edit, revise, and deliver. That is too slow for many listings, especially when the first few days online are the most important. This is why AI video tools are becoming more useful for agents. They make it possible to create listing videos faster, from content agents already have.

Where video performs best

Video can improve performance across multiple channels:

• Zillow and portal listings can get 2x more page views

• Listings with video can get 4x more saves

• Property websites with video can see 60% lower bounce rates

• Property websites with video can get 3x longer session duration

• Instagram Reels and TikTok usually outperform static posts

What type of real estate video works best?

For social media, 20–60 seconds is usually the best length. For property portals and websites, 1–2 minutes can work if the buyer is already interested. Cinematic property videos usually perform better than basic photo slideshows. The best-performing property videos are usually:

• Short, Clear, and Smooth

• Mobile-friendly

• Professionally branded

• Focused on the property’s best features

Final takeaway

Data shows that video listings can generate 403% more inquiries, sell up to 32% faster, achieve an average 6% price premium, and help agents win more sellers.

Video listings do sell faster in many cases. They also generate more enquiries, stronger engagement, and better seller perception. But the real opportunity is consistency. Using video only on luxury listings is not enough. Agents who create video for every listing build a stronger marketing system and a better personal brand. The agents who adopt video now still have an advantage because most agents are not using it consistently yet.

For agents who want better listing marketing without slow production timelines, AI video tools make the process faster and more scalable. Try Propi to enhance listing photos and create videos, virtual tours, reels and more!